Fam, welcome to another Behind-The-Scenes look at Better Body! This week we are taking you on a tour of the Bette Body artwork! This is a full-blown tour looking at the history, inspiration, and reasoning for our unique artwork!
Kaiser shares the story behind all the major pieces. From Jeff Koons balloon dogs and Supreme merch to Banksy art, we have a reason for every piece we choose! When you hear the philosophy behind the art, it makes for a really interesting watch.
Outside of some of our fine-art inspired pieces, Kaiser breaks down our trademark BURN, SCULPT, SHRINK, and TONE signs. Not only do the words capture what we do in a soundbite, but the images can create instant mental associations to the best workout in New York! Who knew Bootcamp had such a great taste for art? You can check out the full video below: